JUBO YAN
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Contact Information

Tel: +65-65132249
Email: [email protected]
[email protected]

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A Definition by ChatGPT 4o:
🎢 Rationality? Never Heard of Her
Economist studying how we almost make good decisions.
Teaching with Stata, surviving with coffee.
Occasional LaTeX therapist.
Jubo Yan, Ph.D.
I am an assistant professor of Economics in the School of Social Sciences at Nanyang Technological University, Singapore. My primary research interests are behavioral economics, experiments economics and related public policy. I study a wide range of economic questions but most of them concern individual decision making (e.g., purchasing and selling, tax payment, donation, etc.) and behavioral nudges (e.g., social norm, debiasing, etc.) especially decisions that are (partially) driven by behavioral factors (e.g., loss aversion, projection bias, salience, social preference, etc.). Most of my works have direct policy implications with a focus on individual's behavioral responses to interventions and policy changes.

Please find my CV here or contact me for more information.

If interested in pursuing a PhD study, please reach out to me by email with a brief self-introduction and your research interest. 

If you use ANY hyperlink in your email, please reach me at [email protected]. Otherwise, NTU email server may block your messages without me receiving any hint.
Research and Teaching Fields
  • Behavioral Economics (Behavioral Bias, Nudge), Experimental Economics (Individual Decision, Mechanism) 
  • Environmental Economics (Environmental Policy, Non-market Good Evaluation, Response to Disaster), Public Economics (Voluntary Giving, Tax Compliance, Behavioral Response to Policy)
Recent Works
  1. Can LLM Agents Recognize Demographic Heterogeneity in Economic Games? with Zebang Deng, Rosemarie Nagel, and Tong Zhang. (SSRN) 2025
  2. Does Democratic Decision-making Process Enhance Cooperation Among Children and Adolescents? A Large-scale Lab-in-the-field Experiment with Students with Yexin Zhou and Siwei Chen. (SSRN) 2024. (R&R JEBO)
  3. Negative Framing of Public Goods Contributions with Heterogeneous Endowments with Yexin Zhou and Xinyu Li. 2023 (email to request a copy)
  4. Alternative Rebate Rules in Enhancing Large-Group Threshold Public Goods Provision: Experimental Investigation Via Belief and Conditional Strategy (SSRN) with Zhi Li and Yun Wang. 2022​
  5. A Subtle Pronoun Shift Reduces Loss Aversion  (SSRN)​ with Tai-sen He and Yupeng Li. 2020
  6. Making Social Cost Salient: A Natural Field Experiment with Fuhai Hong and Yohanes E. Riyanto. 2021 (email to request a copy)​ (R&R JEBO)​​
  7. Risk Aversion in the Small: Loss Aversion, Probability Weighting, and the Rabin's Critique. (SSRN) 2020.
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